The Ten Most Successful Marketing Campaigns of All Time

„The best arguments in the world won’t change a single person’s mind. The only thing that can do that is a good story.”

— Writer and Pulitzer Prize winner Richard Powers, Overstory.

Impactful marketing campaigns are just that — powerful stories. As marketers, we can learn from the most successful marketing campaign examples to deliver entertaining, touching, captivating, and memorable ads that resonate with customers and build brand reputation. Trailblazers in the marketing industry go beyond intelligent data analytics and cutting-edge technology and find ways to bring together insights in creative and imaginative ways. 

The best marketers understand how to craft a campaign vision, build a strategy, develop striking visual and written content, analyze data, and measure success; marketers learn these skills and more in a Master of Arts in Communications. If you’re passionate about brand storytelling, discover a few of the most successful marketing campaigns and how you can use similar strategies to improve your organization’s marketing efforts.